SaleBookCenter.com sale textbooks

February 13, 2018

Management Hitt Black Porter 3rd Edition

Management Hitt Black Porter 3rd Edition

Management Hitt Black Porter 3rd EditionThis text connects theory with practice, incorporating the latest research findings to make management relevant and exciting to aspiring managers.
Product details

Hardcover: 512 pages
Publisher: Pearson; 3 edition (February 12, 2011)
Language: English
ISBN-10: 0132553287
ISBN-13: 978-0132553285
Product Dimensions: 8.7 x 0.5 x 11 inches

Management Hitt Black Porter 3rd Edition Read More…

 

December 22, 2017

Interpersonal Skills in Organizations Janasz Dowd Schneider 5th Edition

Interpersonal Skills in Organizations Janasz Dowd Schneider 5th Edition

Interpersonal Skills in Organizations Janasz Dowd Schneider 5th EditionInterpersonal Skills in Organizations by de Janasz, Dowd, and Schneider takes a fresh, thoughtful look at the key skills necessary for personal and managerial success in organizations today. Exploding with exercises, cases, and group activities, the book employs an experiential approach suitable for all student audiences. The book is organized into 4 distinct sections (Understanding Yourself, Understanding Others, Understanding Teams, and Leading) that can be used collectively or modularly depending on the instructors’ preferences and students’ needs. The emphasis in this edition focuses on making the text more current along with making the text pedagogically effective for students and instructors
About the Author

Suzanne C. de Janasz is an Associate Professor of Leadership and Management at the College of Graduate and Professional Studies at the University of Mary Washington in Fredericksburg, Virginia. She is also a visiting professor at Warsaw University in Warsaw, Poland, and ALBA Graduate Business School in Vouliagmeni, Greece. An award-winning instructor, Suzanne teaches primarily graduate classes in leadership, negotiations, organizational behaviour, human resources, and interpersonal/managerial skills. Suzanne’s research on mentoring, work–family conflict, leadership, and pedagogy appears in such journals as Academy of Management Executive, Journal of Organizational Behavior, Journal of Vocational Behavior, Career Development International, and Journal of Management Education and has been featured in various newspapers and radio programs. Her upcoming text on negotiation and alternative dispute resolution (co-authored with Beverly DeMarr), is due out in 2009. In addition to her recent Fulbright Fellowship, Suzanne has received the New Educator Award from the Organizational Behavior Teaching Society (OBTS) and the Jepson fellowship from her university. Suzanne participates and serves in various leadership roles in the Academy of Management, Southern Management Association, and the OBTS. After earning an undergraduate music degree from the University of Miami, Suzanne earned her MBA and Ph.D. degrees from the Marshall School of Business at the University of Southern California (USC). Between the two degrees, she worked for five years as an organizational consultant in the aerospace industry. Prior to joining the faculty of UMW, Suzanne taught full-time at James Madison University and part-time at the University of Virginia McIntire School of Commerce.
Product details

Paperback: 544 pages
Publisher: McGraw-Hill Education; 5 edition (January 21, 2014)
Language: English
ISBN-10: 007811280X
ISBN-13: 978-0078112805
Product Dimensions: 8.5 x 1.1 x 10.7 inches

Interpersonal Skills in Organizations Janasz Dowd Schneider 5th Edition Read More…

Now Newer Edition

 

December 19, 2017

Principles of Marketing Kotler Armstrong 17th Edition

Principles of Marketing Kotler Armstrong 17th Edition

Principles of Marketing Kotler Armstrong 17th EditionFor Principles of Marketing courses that require a comprehensive text.

Help readers learn how to create value through customer connections and engagement

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

Also available with MyLab Marketing

MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

If you would like to purchase both the physical text and MyLab Marketing, search for:

0134642317 / 9780134642314 Principles of Marketing Plus MyLab Marketing with Pearson eText — Access Card Package

Package consists of:

013449251X / 9780134492513 Principles of Marketing
0134518284 / 9780134518282 MyLab Marketing with Pearson eText — Access Card — for Principles of Marketing
About the Author

As a team, Philip Kotler and Gary Armstrong provide a blend of skills uniquely suited to writing an introductory marketing text. Professor Kotler is one of the world’s leading authorities on marketing. Professor Armstrong is an award-winning teacher of undergraduate business students. Together they make the complex world of marketing practical, approachable, and enjoyable.

Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his PhD at M.I.T., both in economics. Dr. Kotler is author of Marketing Management (Pearson), now in its 15th Edition and the most widely used marketing textbook in graduate schools of business worldwide. He has authored dozens of other successful books and has written more than 100 articles in leading journals. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing.

Professor Kotler was named the first recipient of four major awards: the Distinguished Marketing Educator of the Year Award and the William L. Wilkie “Marketing for a Better World” Award, both given by the American Marketing Association; the Philip Kotler Award for Excellence in Health Care Marketing presented by the Academy for Health Care Services Marketing; and the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. His numerous other major honors include the Sales and Marketing Executives International Marketing Educator of the Year Award; The European Association of Marketing Consultants and Trainers Marketing Excellence Award; the Charles Coolidge Parlin Marketing Research Award; and the Paul D. Converse Award, given by the American Marketing Association to honor “outstanding contributions to science in marketing.”  A recent Forbes survey ranks Professor Kotler in the top 10 of the world’s most influential business thinkers. And in a recent Financial Times poll of 1,000 senior executives across the world, Professor Kotler was ranked as the fourth “most influential business writer/guru” of the 21st century.

Dr. Kotler has served as chairman of the College on Marketing of the Institute of Management Sciences, a director of the American Marketing Association, and a trustee of the Marketing Science Institute. He has consulted with many major US and international companies in the areas of marketing strategy and planning, marketing organization, and international marketing. He has traveled and lectured extensively throughout Europe, Asia, and South America, advising companies and governments about global marketing practices and opportunities.

Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He holds undergraduate and master’s degrees in business from Wayne State University in Detroit, and he received his PhD in marketing from Northwestern University. Dr. Armstrong has contributed numerous articles to leading business journals. As a consultant and researcher, he has worked with many companies on marketing research, sales management, and marketing strategy.

But Professor Armstrong’s first love has always been teaching. His long-held Blackwell Distinguished Professorship is the only permanent endowed professorship for distinguished undergraduate teaching at the University of North Carolina at Chapel Hill. He has been very active in the teaching and administration of Kenan-Flagler’s undergraduate program. His administrative posts have included Chair of Marketing, Associate Director of the Undergraduate Business Program, Director of the Business Honors Program, and many others. Through the years, he has worked closely with business student groups and has received several UNC campus-wide and Business School teaching awards. He is the only repeat recipient of school’s highly regarded Award for Excellence in Undergraduate Teaching, which he received three times. Most recently, Professor Armstrong received the UNC Board of Governors Award for Excellence in Teaching, the highest teaching honor bestowed by the sixteen-campus University of North Carolina system.
Product details

Hardcover: 736 pages
Publisher: Pearson; 17 edition (January 14, 2017)
Language: English
ISBN-10: 013449251X
ISBN-13: 978-0134492513
Product Dimensions: 8.7 x 1.1 x 10.8 inches

Principles of Marketing Kotler Armstrong 17th Edition Read More…

 

December 12, 2017

Strategic Staffing Phillips Gully 3rd Edition

Strategic Staffing Phillips Gully 3rd Edition

Strategic Staffing Phillips Gully 3rd EditionWhere the strategy of staffing and business align.

Strategic Staffing prepares all current and future managers to take a strategic and modern approach to the identification, attraction, selection, deployment, and retention of talent. Grounded in research but full of real-world examples, this text describes how organizations can develop a staffing strategy that reinforces business strategy, leverages staffing technology, and evaluates and improves staffing systems.

This edition includes new and relevant topics on staffing that readers will be able to immediately apply in their future careers.
Product details

Hardcover: 448 pages
Publisher: Pearson; 3 edition (April 2, 2014)
Language: English
ISBN-10: 0133571769
ISBN-13: 978-0133571769
Product Dimensions: 8.8 x 0.9 x 11 inches

Strategic Staffing Phillips Gully 3rd Edition Read More…

 

December 11, 2017

Managerial Economics Froeb McCann Ward Shor 4th Edition

Managerial Economics Froeb McCann Ward Shor 4th Edition

Managerial Economics Froeb McCann Ward Shor 4th EditionDiscover how to use managerial economics to both diagnose and solve business problems with this breakthrough text, designed specifically for MBA students like you. Froeb/McCann/Ward/Shor’s MANAGERIAL ECONOMICS, 4E offers a succinct, fast-paced, yet challenging, approach full of invaluable insights from cover to cover. This edition incorporates less math and fewer technical models, graphs and figures than traditional managerial economics texts while emphasizing the real decisions that today’s Managers face on a daily basis. You’ll find MANAGERIAL ECONOMICS, 4E a useful learning guide now and an excellent ongoing resource for your business career. The latest economic updates throughout this lively edition keep you abreast of the most recent economic developments and current economic challenges worldwide. With MANAGERIAL ECONOMICS, 4E you learn how to apply economic theory to even the most formidable business challenges.
About the Author

Dr. Froeb received his undergraduate degree from Stanford University and Ph.D. from the University of Wisconsin. When the antitrust agencies began using his models to predict the competitive effects of mergers, his academic research passed what he calls “a market test.” This resulted in his 2003 appointment to Chief Economist of the Federal Trade Commission, where he enforced the antitrust and consumer protection laws of the United States. He also managed 75 economists who tore down barriers to competition (often erected by well-meaning bureaucrats). In July 2005 Dr. Froeb returned to Vanderbilt University where today he holds the William Oehmig Chair of Entrepreneurship and Free Enterprise. He used to win the “Most Outstanding Teacher” award, but now he finishes behind his co-author, Brian McCann. His text, MANAGERIAL ECONOMICS: A PROBLEM-SOLVING APPROACH is well recognized for teaching students to apply economics to real business problems. It is filled with real world problems (and solutions) from Dr. Froeb’s students and clients. Dr. Froeb’s research focuses on the economics of competition policy. He has taught at Tulane University, worked at the U.S. Department of Justice, and spent a year at the University of Chicago Law School.

Dr. Brian T. McCann has taught courses in managerial economics, strategic management, and entrepreneurship at the undergraduate, MBA and executive education levels. He holds an MBA from Vanderbilt University, where he earned the Founder’s Medal as the top graduate of his class. Dr. McCann received his doctoral training in strategic management at Purdue University’s Krannert School of Management, where he was awarded the Ross Fellowship, the Krannert Certificate for Distinguished Teaching, and the Purdue Research Foundation Research Grant. His more than 10 years of industry experience include operating a residential land development company, serving as the CFO for an Internet start-up, and implementing new strategic initiatives for a non-profit economic development group. In addition to co-authoring this MBA-level textbook in managerial economics, Dr. McCann’s work has appeared or is forthcoming in journals, such as Strategic Management Journal, Journal of Management, and Journal of Management Studies. His current research interests span strategic management and entrepreneurship and include the performance implications of firm agglomeration, the effects of ownership structure on competitive behaviors, and the role of threshold-based decision making in the entrepreneurial process.

Dr. Mike Ward has taught courses in Managerial Economics, Industrial Organization and Business Strategy, Human Resource Economics, and Economics and Regulation of Information. He has spent nearly two decades in academia, holding positions at the University of Illinois and the University of Texas at Arlington where he is currently Professor of Economics in the Business School. Prior to returning to academia, Dr. Ward served as an Economist at the Federal Trade Commission for four years attempting to tear down barriers to competition (though he was not managed by Dr. Froeb). Dr. Ward’s research focuses on the economics of innovation and competition. He earned his undergraduate degree in mathematics and economics from UCLA and his Ph.D. in economics from the University of Chicago.

Dr. Mike Shor has taught courses in game theory, pricing, law and economics, industrial organization, and behavioral economics. He is currently at the Department of Economics at the University of Connecticut. Prior to UConn, Dr. Shor taught at the business school at Vanderbilt University, where he was twice elected the best professor by the graduating MBA class. Dr. Shor earned his undergraduate degree in foreign affairs and economics from the University of Virginia, and his Ph.D. in economics from Rutgers University. Dr. Shor’s research is focused on industrial organization and behavioral economics. His interdisciplinary research has appeared in journals in accounting, marketing, information systems, and psychology, as well as economics.
Product details

Hardcover: 352 pages
Publisher: South-Western College Pub; 4 edition (January 1, 2015)
Language: English
ISBN-10: 1305259335
ISBN-13: 978-1305259331
Product Dimensions: 7.5 x 0.5 x 9.5 inches

Managerial Economics Froeb McCann Ward Shor 4th Edition Read More…

 

September 28, 2017

Communicating at Work Adler Lucas 11th Edition

Communicating at Work Adler Lucas 11th Edition

Communicating at Work Adler Lucas 11th EditionThe 11th edition of Communicating at Work enhances the strategic approach, real-world practicality, and reader-friendly voice that have made this text the market leader for three decades. On every page, students learn how to communicate in ways that enhance their own career success and help their organization operate effectively.

This edition retains the hallmark features that have been praised by faculty and students–a strong emphasis on ethical communication and cultural diversity, discussions of evolving communication technologies, and self-assessment tools–while incorporating important updates and ground-breaking digital teaching and learning tools to help students better connect to the course material and apply it to real world business situations.
About the Author

Ronald B. Adler is professor emeritus at Santa Barbara City College. Throughout his career, he has specialized in the study of organizational and interpersonal communication. He is the author of Confidence in Communication: A Guide to Assertive and Social Skills and coauthor of Understanding Human Communication, Interplay: The Process of Interpersonal Communication as well as the widely used text Looking Out/Looking In.  Professor Adler is a consultant for a number of corporate, professional, and government clients and leads workshops in such areas as conflict resolution, presentational speaking, team building, and interviewing.
Jeanne Marquardt Elmhorst is an instructor in communication studies at Central New Mexico Community College in Albuquerque, New Mexico. Her courses reflect the variety in the communication discipline: business and professional, public speaking, listening, intercultural, and interpersonal. Jeanne lived and taught in Asia for three years and continues to find opportunities to travel, study, and volunteer in other countries. She enjoys providing training for business and not-for-profit clients.
Kristen Lucas is an assistant professor in the Department of Management at University of Louisville, where she directs the business communication program. She teaches courses, conducts research, and facilitates management training sessions on organizational communication, workplace dignity, and careers. Her research has appeared in Journal of Business Ethics, Management Communication Quarterly, and Journal of Applied Communication Research.
Product details

Series: Communication
Paperback: 480 pages
Publisher: McGraw-Hill Education; 11 edition (September 26, 2012)
Language: English
ISBN-10: 0078036801
ISBN-13: 978-0078036804
Product Dimensions: 8 x 0.7 x 10 inches

Communicating at Work Adler Lucas 11th Edition Read More…

 

July 16, 2017

Essentials of Contemporary Management Jones George 7th Edition

Essentials of Contemporary Management Jones George 7th Edition

Essentials of Contemporary Management Jones George 7th EditionJones/George, Essentials of Contemporary Management is the concise edition of Contemporary Management. Jones and George are dedicated to the challenge of “Making It Real“ for students. In this seventh edition of Essentials of Contemporary Management, the focus continues to be on providing the most up-to-date account of the changes taking place in the world of management and management practices while maintaining our emphasis on mak­ing our text relevant and interesting to students. The increased focus on the challenges and opportuni­ties facing businesses large and small and inte­grated timely examples bring management issues to life for students.
About the Author

Jennifer George is also a Professor of Management in the Lowry Mays College and Graduate School of Business at Texas A&M University. She received her BA in Psychology/Sociology from Wesleyan University, her MBA in Finance from New York University, and her PhD in Management and Organizational Behavior from New York University.

Gareth Jones is a Professor of Management in the Lowry Mays College and Graduate School of Business at Texas A&M University. He received both his BA and PhD from the University of Lancaster, UK
Product details

Paperback: 560 pages
Publisher: McGraw-Hill Education; 7 edition (January 7, 2016)
Language: English
ISBN-10: 1259545474
ISBN-13: 978-1259545474
Product Dimensions: 8.1 x 0.7 x 9.9 inches

Essentials of Contemporary Management Jones George 7th Edition Read More…

 

July 15, 2017

The Leadership Experience Richard L. Daft 7th Edition

The Leadership Experience Richard L. Daft 7th Edition

The Leadership Experience Richard L. Daft 7th EditionGive students the critical leadership skills and solid understanding of today’s theory needed to become effective leaders in today’s turbulent times with THE LEADERSHIP EXPERIENCE, 7E. Acclaimed author Richard Daft helps students explore the latest thinking in leadership theory as well as contemporary practices at work within organizations throughout the world. Students examine emerging topics, including enhancement of emotional intelligence, leadership vision and courage, and leadership of virtual teams, and they connect those topics to recent world events such as ethical scandals, leader successes and mistakes, and political turmoil. Packed with memorable examples and unique insights into actual leadership decisions, this full-color text includes crisp, clear visuals to reinforce the book’s engaging presentation. This edition’s proven applications, designed for today’s leadership theory and applications course, and a solid foundation grounded in established scholarly research make the topic of leadership come alive for students. In addition, THE LEADERSHIP EXPERIENCE is available with MindTap, an integrated text and online learning solution that enhances understanding of course content and offers opportunities to extend learning.
About the Author

Richard L. Daft, Ph.D., is the Brownlee O. Currey, Jr. Professor of Management and Principal Senior Lecturer in the Owen Graduate School of Management at Vanderbilt University, where he specializes in the study of leadership and organization theory. Dr. Daft is a fellow of the Academy of Management and has served on the editorial boards of Academy of Management Journal, Administrative Science Quarterly, and Journal of Management Education. He was associate editor-in-chief of Organization Science and associate editor of Administrative Science Quarterly. Dr. Daft has authored or co-authored 13 books, including The Executive and the Elephant, Organization Theory and Design, and Management. He also has authored dozens of scholarly articles, papers, and chapters, and he has published in the Administrative Science Quarterly, Academy of Management Journal, Academy of Management Review, Strategic Management Journal, Journal of Management; Accounting, Organizations and Society, Management Science, MIS Quarterly, and Organizational Behavior Teaching Review. Dr. Daft has received several government research grants in organization design, organizational innovation and change, strategy implementation, and organizational information processing. An active teacher and respected consultant, Dr. Daft has served as associate dean and helped manage a start-up enterprise. He has been involved in management development and consulting for numerous organizations, including the American Banking Association, AutoZone, Bridgestone, Vulcan Materials, TVA, Pratt & Whitney, Allstate Insurance, State Farm Insurance, the United States Air Force, the U.S. Army, Central Parking System, USAA, Bristol-Myers Squibb, and Vanderbilt University Medical Center.
Product details

Paperback: 508 pages
Publisher: South-Western College Pub; 7 edition (January 1, 2017)
Language: English
ISBN-10: 133710227X
ISBN-13: 978-1337102278
Product Dimensions: 0.8 x 8 x 9.8 inches

The Leadership Experience Richard L. Daft 7th Edition Read More…

 

July 12, 2017

Foundations of Finance Keown Martin Petty 9th Edition

Foundations of Finance Keown Martin Petty 9th Edition

Foundations of Finance Keown Martin Petty 9th Edition For undergraduate courses in Corporate Finance.

The Five Key Principles for the Foundations of Finance

Foundations of Finance retains its foundational approach to the key concepts of finance, bolstered by real-world vignettes, cases, and problem exercises. Utilizing five principles, which are presented at the beginning of the book and applied throughout, the authors introduce a multi-step approach to financial problem solving that appeals to readers’ at all levels, math and numerical skills. As in previous editions, the Ninth Edition focuses on valuation and opens every chapter with a vignette based on financial decisions faced by contemporary, real-world companies and firms. Other highly useful features include mini cases, cautionary tales, lists of key terms, and a discussion of ethics. Revised and updated, the newest edition includes new lecture videos, financial thinking, user feedback, and lessons from the recent economic crisis.

Also Available with MyFinanceLab™

MyFinanceLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Note: You are purchasing a standalone product; MyFinanceLab does not come packaged with this content. Students, if interested in purchasing this title with MyFinanceLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

If you would like to purchase both the physical text and MyFinanceLab, search for:

0134408381 / 9780134408385 Foundations of Finance Plus MyFinanceLab with Pearson eText — Access Card Package
About the Author

Arthur J. Keown is the Department Head and R. B. Pamplin Professor of Finance at Virginia Polytechnic Institute and State University. He received his bachelor’s degree from Ohio Wesleyan University, his M.B.A. from the University of Michigan, and his doctorate from Indiana University. An award-winning teacher, he is a member of the Academy of Teaching Excellence; has received five Certificates of Teaching Excellence at Virginia Tech, the W. E. Wine Award for Teaching Excellence, and the Alumni Teaching Excellence Award; and in 1999 received the Outstanding Faculty Award from the State of Virginia. Professor Keown is widely published in academic journals. His work has appeared in the Journal of Finance, the Journal of Financial Economics, the Journal of Financial and Quantitative Analysis, the Journal of Financial Research, the Journal of Banking and Finance, Financial Management, the Journal of Portfolio Management, and many others. In addition to Foundations of Finance, two other of his books are widely used in college finance classes all over the country—Basic Financial Management and Personal Finance: Turning Money into Wealth. Professor Keown is a Fellow of the Decision Sciences Institute, was a member of the Board of Directors of the Financial Management Association, and is the head of the finance department at Virginia Tech. In addition, he served as the co-editor of the Journal of Financial Research for 6½ years and as the co-editor of the Financial Management Association’s Survey and Synthesis series for 6 years. He lives with his wife in Blacksburg, Virginia, where he collects original art from Mad Magazine.

John D. Martin holds the Carr P. Collins Chair in Finance in the Hankamer School of Business at Baylor University, where he teaches in the Baylor EMBA programs and has three times been selected as the outstanding teacher. John joined the Baylor faculty in 1998 after spending 17 years on the faculty of the University of Texas at Austin. Over his career he has published over 50 articles in the leading finance journals, including papers in the Journal of Finance, Journal of Financial Economics, Journal of Financial and Quantitative Analysis, Journal of Monetary Economics, and Management Science. His recent research has spanned issues related to the economics of unconventional energy sources, the hidden cost of venture capital, and the valuation of firms filing Chapter 11. He is also co-author of several books, including Financial Management: Principles and Practice (13th ed., Prentice Hall), Foundations of Finance (9th ed., Prentice Hall), Theory of Finance (Dryden Press), Financial Analysis (3rd ed., McGraw Hill), Valuation: The Art & Science of Corporate Investment Decisions (2nd ed., Prentice Hall), and Value Based Management with Social Responsibility (2nd ed., Oxford University Press).

J. William Petty, PhD, Baylor University, is Professor of Finance and W. W. Caruth Chair of Entrepreneurship. Dr. Petty teaches entrepreneurial finance, both at the undergraduate and graduate levels. He is a University Master Teacher. In 2008, the Acton Foundation for Entrepreneurship Excellence selected him as the National Entrepreneurship Teacher of the Year. His research interests include the financing of entrepreneurial firms and shareholder value-based management. He has served as the co-editor for the Journal of Financial Research and the editor of the Journal of Entrepreneurial Finance. He has published articles in various academic and professional journals including Journal of Financial and Quantitative Analysis, Financial Management, Journal of Portfolio Management, Journal of Applied Corporate Finance, and Accounting Review. Dr. Petty is co-author of a leading textbook in small business and entrepreneurship, Small Business Management: Launching and Growing Entrepreneurial Ventures. He also co-authored Value-Based Management: Corporate America’s Response to the Shareholder Revolution (2010). He serves on the Board of Directors of a publicly traded oil and gas firm. Finally, he serves on the Board of the Baylor Angel Network, a network of private investors who provide capital to startups and early-stage companies.
Product details

Series: Pearson Series in Finance
Hardcover: 592 pages
Publisher: Pearson; 9 edition (January 24, 2016)
Language: English
ISBN-10: 0134083288
ISBN-13: 978-0134083285
Product Dimensions: 8.7 x 0.9 x 10.9 inches

Foundations of Finance Keown Martin Petty 9th Edition Read More…

 

June 21, 2017

Consumer Behavior Buying Having and Being Michael R. Solomon 12th Edition

Consumer Behavior Buying Having and Being Michael R. Solomon 12th Edition

Consumer Behavior Buying Having and Being Michael R. Solomon 12th Edition For courses in Consumer Behavior.

Beyond Consumer Behavior: How Buying Habits Shape Identity

Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.

In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior.

Also Available with MyMarketingLab™

MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

NOTE: You are purchasing a standalone product; MyMarketingLab™ does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for:

0134472470 / 9780134472478 Consumer Behavior: Buying, Having, and Being Plus MyMarketingLab with Pearson eText — Access Card Package

About the Author

Michael R. Solomon, Ph.D., is Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia. Before joining the Saint Joseph’s faculty in the fall of 2006, he was the Human Sciences Professor of Consumer Behavior at Auburn University. Before moving to Auburn in 1995, he was chair of the Department of Marketing in the School of Business at Rutgers University, New Brunswick, New Jersey. Professor Solomon began his academic career in the Graduate School of Business Administration at New York University, where he also served as Associate Director of NYU’s Institute of Retail Management. He earned his B.A. degrees in psychology and sociology magna cum laude at Brandeis University and a Ph.D. in social psychology at the University of North Carolina at Chapel Hill. In 1996 he was awarded the Fulbright/FLAD Chair in Market Globalization by the U.S. Fulbright Commission and the Government of Portugal, and he served as Distinguished Lecturer in Marketing at the Technical University of Lisbon. He held an appointment as Professor of Consumer Behaviour at The University of Manchester (U.K.) from 2007–2013.

Professor Solomon’s primary research interests include consumer behavior and lifestyle issues; branding strategy; the symbolic aspects of products; the psychology of fashion, decoration, and image; services marketing; marketing in virtual worlds; and the development of visually oriented online research methodologies. He has published numerous articles on these and related topics in academic journals, and he has delivered invited lectures on these subjects in Europe, Australia, Asia, and Latin America. His research has been funded by the American Academy of Advertising, the American Marketing Association, the U.S. Department of Agriculture, the International Council of Shopping Centers, and the U.S. Department of Commerce. He currently sits on the editorial or advisory boards of The Journal of Consumer Behaviour, Journal of Marketing Theory and Practice, Critical Studies in Fashion and Beauty, and Journal for Advancement of Marketing Education, and he served an elected six-year term on the Board of Governors of the Academy of Marketing Science. Professor Solomon has been recognized as one of the 15 most widely cited scholars in the academic behavioral sciences/fashion literature, and as one of the 10 most productive scholars in the field of advertising and marketing communications.

Professor Solomon is a frequent contributor to mass media. His feature articles have appeared in such magazines as Psychology Today, Gentleman’s Quarterly, and Savvy. He has been quoted in numerous national magazines and newspapers, including Allure, Elle, Glamour, Mademoiselle, Mirabella, Newsweek, the New York Times, Self, USA Today, and the Wall Street Journal. He frequently appears on television and speaks on radio to comment on consumer behavior issues, including appearances on The Today Show, Good Morning America, Inside Edition, Newsweek on the Air, the Entrepreneur Sales and Marketing Show, CNBC, Channel One, the Wall Street Journal Radio Network, the WOR Radio Network, and National Public Radio. He acts as consultant to numerous companies on consumer behavior and marketing strategy issues and often speaks to business groups throughout the United States and overseas. In addition to this text, Professor Solomon is co-author of the widely used textbook Marketing: Real People, Real Choices. He has three children, Amanda, Zachary, and Alexandra; a son-in-law, Orly; and three granddaughters, Rose, Evey, and Arya. He lives in Philadelphia with his wife Gail and their “other child,” a pug named Kelbie Rae.
Product details

Hardcover: 624 pages
Publisher: Pearson; 12 edition (January 24, 2016)
Language: English
ISBN-10: 0134129938
ISBN-13: 978-0134129938
Product Dimensions: 8.6 x 1 x 10.8 inches

Consumer Behavior Buying Having and Being Michael R. Solomon 12th Edition Read More…

 

Older Posts »

Powered by WordPress