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August 19, 2011

Contemporary Marketing Boone 14th Edition

Contemporary Marketing Boone 14th Edition
Product Description
Over the years, Boone and Kurtz, at the same time proved to be the main teaching and learning solution for the principles of marketing courses. With each new edition of revolutionary, this bestselling only grows stronger, based on previous milestones with exciting innovations. The updated edition continues the tradition in 2011, Boone and Kurtz to provide the most technologically advanced, student friendly, instructor supported text available. Current, relevant and cutting-edge, contemporary marketing is in a class by itself.

* Paperback: 816 pages
* Publisher: South-Western College Pub, 14th edition (January 1, 2010)
* Language: English

I am new to many aspects of marketing, and was impressed by the content of this book. Ware: the book is heavily loaded with everything you need to know!

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