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January 8, 2012

Public Relations in Schools Theodore J. Kowalski 5th Edition

Public Relations in Schools Theodore J. Kowalski 5th Edition

Book Description

Public Relations in Schools Theodore J. Kowalski 5th Edition based on the modern practice of promotion that focuses on the importance of communication, relationships and technology.
Provide students with a wide range of practical, practice-based knowledge that they can get directly in the halls of his school, the new fifth edition of Public Relations in the school a fresh, contemporary focus on both how administrators can communicate effectively with the community and how to build strong relationships with stakeholders can lead to school improvement as a whole. Through a mix of theoretical and tacit knowledge, this text offers students a depth of 1) how to communicate successfully with both internal and external school units, 2) how to build and maintain relationships through positive and active social and political capital, and 3) how to translate the value of these relationships for a positive change in schools. During the exploration of these three central themes, the book points out how new technology can help school success. Meanwhile, studies of real cases, the beginning of each chapter introduces readers to the issues of public relations and that the material to life.

  Details

* Paperback: 272 pages
* Publisher: Prentice Hall, 5th edition (August 2, 2010)
* Language: English
* ISBN-10: 0137072457
* ISBN-13: 978-0137072453
* Product Dimensions: 9 x 7.2 x 0.8 inches

 

The fifth revised edition of Public Relations at school is updated with new material and references in the text, including two new chapters – one to exploit the technology for your promotional needs and to collect, evaluate and apply the general public. In addition, the new series the fifth edition of the text on the front of the book that shows how the content relates Standard ELCC / NCATE – the criteria widely used for the preparation and licensing administrator.Public Relations in Schools Theodore J. Kowalski 5th Edition

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